CNC MACHINE TOOLS & INDUSTRIAL EQUIPMENTHengli Precision Machinery
Thomas Weber, VP International Sales
Challenge
Hengli needed to expand into European markets — specifically Germany, Italy, and Poland — but had zero existing distributor network and no local sales presence. Previous attempts through industry trade shows yielded minimal ROI, with fewer than 3 qualified leads per event. The company lacked a scalable method for identifying and engaging international distributors and OEM partners.
Approach
Salebrate deployed AI agents to identify 2,400+ qualified distributors and OEM buyers across 12 European countries using TradeAtlas commercial data. The team managed multi-channel outreach via email, LinkedIn, and WhatsApp in local languages (German, Italian, Polish), with AI-powered follow-up sequences and human-verified lead qualification. Each qualified prospect was routed to Hengli's sales team with a detailed company profile, buying signals, and recommended talking points.

